Latin American Marketing Data and Statistics
ISBN: 978-1-84264-497-3 | Publication date: Jul 2009
Sample
Latin American Marketing Data & Statistics allows you to compile detailed demographic and economic profiles for 43 countries, making it an extremely valuable reference and powerful marketing tool.
We contact many different sources to research this data, they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is that our research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.
Key features
- Single source of otherwise scattered country statistics
- Clear, easy to read format allowing you to pinpoint the data you need
- Standardized definitions for quick country-by-country comparisons
Geographic coverage
Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St Kitts, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad and Tobago, Uruguay, Venezuela
* Please note: Data may not be available for every data type in every country covered due to lack of available data in some countries.
Table of contents
Latin American Marketing Data & Statisitcs 2009-2010
Table of Contents
Latin American Marketing Data and Statistics 2009/2010
Foreword and Guide
Foreword
Guide to using this handbook
1 - Scope of the Handbook
2 - Subject Coverage
3 - Data Coverage
4 - Country Coverage
5 - Sources
6 - List of Abbreviations
Section One
Key Latin American Marketing and Information Sources
Introduction
International Official Sources
Pan-regional Official Sources
Latin America
National Official Sources
Antigua
Argentina
Aruba
Bahamas
Barbados
Bermuda
Bolivia
Brazil
Cayman Islands
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guadeloupe
Guatemala
Guyana
Haiti
Jamaica
Mexico
Netherlands Antilles
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Suriname
Trinidad and Tobago
Uruguay
Venezuela
Section Two
Country Profiles
Anguilla
Antigua
Argentina
Aruba
Bahamas
Barbados
Belize
Bermuda
Bolivia
Brazil
British Virgin Islands
Cayman Islands
Chile
Colombia
Costa Rica
Cuba
Dominica
Dominican Republic
Ecuador
El Salvador
French Guiana
Grenada
Guadeloupe
Guatemala
Guyana
Haiti
Honduras
Jamaica
Martinique
Mexico
Netherlands Antilles
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
St Kitts
St Lucia
St Vincent and the Grenadines
Suriname
Trinidad and Tobago
Uruguay
Venezuela
Section Three
Regional Insights
Regional Insights
Latin America More Resilient to the Global Downturn than in 2001-2002
Chart 3.1 Real GDP growth in Argentina, Brazil, Uruguay and Paraguay:
2001-2009
Chart 3.2 Argentina’s industrial production and economic activity: January
2008-January 2009
Consumer Confidence Suffers in Latin America
Chart 3.3 Chile retail sales and supermarket sales growth: 2008
Chart 3.4 Real GDP growth in Mexico, Brazil, USA and the world: 2007-2010
Inflation in Leading Latin America Economies
Table 3.1 Inflation: April 2008 – March 2009
Exchange Rates in Leading Latin America Economies
Table 3.2 Exchange rates: April 2008 – March 2009
Table 3.3 Unemployment: March 2008 – February 2009
Section Four
Latin American Marketing Data and Statistics in Graphics
Chart 4.1 Population Change 1980-2008
Chart 4.2 Changing Age Profile 1980-2008
Chart 4.3 Urban and Rural Population Profile 1980-2008
Chart 4.4 GDP and GDP Growth 1980-2008
Chart 4.5 Government Expenditure by Category 2008
Chart 4.6 Balance of Trade and Growth in External Trade 1980-2008
Chart 4.7 Importance of Industry 2008
Chart 4.8 Employment Trends 1980-2008
Chart 4.9 Male and Female Employment 1980-2008
Chart 4.10 Income Profile 1990-2008
Chart 4.11 Consumer Expenditure Profile 1990-2008
Chart 4.12 Changing Retail Environment 1999-2008
Chart 4.13 Changing Advertising Profile 1995-2008
Chart 4.14 Fastest growing consumer markets 2002-2008
Chart 4.15 Comparative Consumer Price Indices 1995-2008
Chart 4.16 Home Ownership Profile 1990-2008
Chart 4.17 Life Expectancy Profile 1980-2008
Chart 4.18 Education Profile 1990-2008
Chart 4.19 Mobile Telephone Use 2000-2008
Chart 4.20 Internet Use 2000-2008
Chart 4.21 New Registrations of Passenger Cars 2001-2008
Chart 4.22 Importance of Tourism 1995-2008
Chart 4.23 International Tourism Profile 1995-2008
Section Five
Population
Table 5.1 Total Population: National Estimates at Mid-Year 1980-2008
Table 5.2 Total Population: National Estimates at January 1st 1980-2008
Table 5.3 Population Aged 0-14 at January 1st 2008
Table 5.4 Population Aged 15-64 at January 1st 2008
Table 5.5 Population Aged 65+ at January 1st 2008
Table 5.6 Male Population: January 1st 1980-2008
Table 5.7 Male Population Aged 0-14 at January 1st 2008
Table 5.8 Male Population Aged 15-64 at January 1st 2008
Table 5.9 Male Population Aged 65+ at January 1st 2008
Table 5.10 Female Population: January 1st 1980-2008
Table 5.11 Female Population Aged 0-14 at January 1st 2008
Table 5.12 Female Population Aged 15-64 at January 1st 2008
Table 5.13 Female Population Aged 65+ at January 1st 2008
Table 5.14 Median Age of Population 1980-2008
Table 5.15 Number of Live Births 1980-2008
Table 5.16 Birth Rates 1980-2008
Table 5.17 Number of Deaths 1980-2008
Table 5.18 Death Rates 1980-2008
Table 5.19 Marriage Rates 1980-2008
Table 5.20 Divorce Rates 1980-2008
Table 5.21 Fertility Rates 2000-2008
Table 5.22 Mean Ages at Childbirth and First Marriage 1995-2008
Table 5.23 Number of Pensioners 1980-2008
Table 5.24 Population by Marital Status 2008
Table 5.25 Population by Educational Attainment 2008
Table 5.26 Population by Urban/Rural Split 2008
Table 5.27 Population Density and Land Area 1995-2008
Table 5.28 Net Migration 1980-2008
Table 5.29 Number of Foreign Citizens 1990-2008
Section Six
Economic Indicators
Table 6.1 Trends in Total GDP (National Currencies) 1980-2008
Table 6.2 GDP by Origin 2008
Table 6.3 GDP by Usage 2008
Table 6.4 GDP Measured at Purchasing Power Parity 1999-2008
Table 6.5 Real GDP Growth 1980-2008
Table 6.6 Trends in Total GNP (National Currencies) 1980-2008
Table 6.7 Trends in Money Supply 1980-2008
Table 6.8 Annual Rates of Inflation 1980-2008
Table 6.9 Government Final Consumption Expenditure 1980-2008
Table 6.10 Trends in Private Consumption 1980-2008
Table 6.11 Government Finance 2008
Table 6.12 Government Expenditure by Category 2008
Table 6.13 US$ Exchange Rates 1980-2008
Section Seven
Banking and Finance
Table 7.1 Lending Rates 1980-2008
Table 7.2 Reserves of Deposit Money Banks 1980-2008
Table 7.3 Assets of Deposit Banks 1980-2008
Table 7.4 Liabilities of Deposit Banks 1980-2008
Table 7.5 Bank Claims on the Private Sector 1980-2008
Section Eight
External Trade
Table 8.1 Trends in Total Imports 1980-2008
Table 8.2 Imports (cif) by Origin 2008
Table 8.3 Imports (cif) by Commodity: SITC Classification 2008
Table 8.4 Trends in Total Exports 1980-2008
Table 8.5 Exports (fob) by Destination 2008
Table 8.6 Exports (fob) by Commodity: SITC Classification 2008
Table 8.7 Trade Balance 1980-2008
Section Nine
Industry
Table 9.1 Indices of General Industrial Production 1980-2008
Table 9.2 Indices of Manufacturing Production 1980-2008
Table 9.3 Indices of Mining Production 1980-2008
Table 9.4 Metal Production by Sector 2008
Table 9.5 Mineral Production by Sector 2008
Section Ten
Energy
Table 10.1 Refinery Output 1990-2008
Table 10.2 Primary Energy Consumption 1980-2008
Table 10.3 Crude Oil 1980-2008
Table 10.4 Residential Consumption of Electricity 1980-2008
Table 10.5 Consumption of Liquefied Gases 1999-2008
Table 10.6 Consumption of Diesel/Gasoil 1999-2008
Section Eleven
Labour
Table 11.1 Total Employed Population 1980-2008
Table 11.2 Employed Population by Age 2008
Table 11.3 Employed Male Population by Age 2008
Table 11.4 Employed Female Population by Age 2008
Table 11.5 Paid Employment in Manufacturing 1980-2008
Table 11.6 Employment by Activity 2008
Table 11.7 Total Unemployed Population 1980-2008
Table 11.8 Unemployed Population by Age 2008
Table 11.9 Unemployed Male Population by Age 2008
Table 11.10 Unemployed Female Population by Age 2008
Table 11.11 Trends in Unemployment Rate 1980-2008
Table 11.12 Trends in Male Unemployment Rate 1980-2008
Table 11.13 Trends in Female Unemployment Rate 1980-2008
Table 11.14 Economically Active Population 1980-2008
Table 11.15 Economically Active Population by Age 2008
Table 11.16 Economically Active Male Population 1980-2008
Table 11.17 Economically Active Male Population by Age 2008
Table 11.18 Economically Active Female Population 1980-2008
Table 11.19 Economically Active Female Population by Age 2008
Table 11.20 Total Part-time Employees 1990-2008
Table 11.21 Workers by Employment Status 2008
Section Twelve
Income and Deductions
Table 12.1 Annual Gross Income 1990-2008
Table 12.2 Gross Income by Source 2008
Table 12.3 Annual Disposable Income 1990-2008
Table 12.4 Tax and Social Security Contributions 1990-2008
Section Thirteen
Consumer Expenditure
Table 13.1 Consumer Expenditure 1980-2008
Table 13.2 Consumer Expenditure on Food and Non-alcoholic Beverages 2008
Table 13.3 Consumer Expenditure on Alcoholic Beverages and Tobacco 2008
Table 13.4 Consumer Expenditure on Clothing and Footwear 2008
Table 13.5 Consumer Expenditure on Housing 2008
Table 13.6 Consumer Expenditure on Household Goods and Services 2008
Table 13.7 Consumer Expenditure on Transport 2008
Table 13.8 Consumer Expenditure on Communications 2008
Table 13.9 Consumer Expenditure on Leisure, Recreation and Education 2008
Table 13.10 Consumer Expenditure on Miscellaneous Goods and Services 2008
Table 13.11 Consumer Expenditure on Commodity Type 2008
Section Fourteen
Retail Distribution
Table 14.1 Total Retail Sales 1999-2008
Table 14.2 Store-Based Retailer Sales by Grocery/Non-Grocery Split 2008
Table 14.3 Number of Store-Based Retailers by Grocery/Non-Grocery Split
2008
Table 14.4 Retail Sales through Grocery Retailers by Type 2008
Table 14.5 Number of Grocery Retailers by Type 2008
Table 14.6 Retail Sales through Non-Grocery Retailers by Type 2008
Table 14.7 Number of Non-Grocery Retailers by Type 2008
Table 14.8 Non-Store Retail Sales by Type 2008
Section Fifteen
Advertising, Media and Leisure
Table 15.1 Trends in Total Advertising Expenditure 2000-2008
Table 15.2 Advertising Expenditure by Medium 2008
Table 15.3 Press Trends 2008
Table 15.4 Colour Television Households 1980-2008
Table 15.5 National TV Channels 1990-2008
Table 15.6 Annual Cinema Trips Per Capita 1990-2008
Section Sixteen
Consumer Market Sizes
Table 16.1 Fresh Foods 2008
Table 16.2 Dairy Products and Ice Cream 2008
Table 16.3 Bakery Products 2008
Table 16.4 Packaged Food 2008
Table 16.5 Confectionery 2008
Table 16.6 Hot and Soft Drinks 2008
Table 16.7 Alcoholic Drinks 2008
Table 16.8 Household Care Products 2008
Table 16.9 OTC Healthcare Products 2008
Table 16.10 Disposable Paper Products 2008
Table 16.11 Cosmetics and Toiletries 2008
Table 16.12 Clothing and Footwear 2008
Table 16.13 Large Kitchen Appliances 2008
Table 16.14 Small Electrical Appliances 2008
Table 16.15 Consumer Electronics 2008
Table 16.16 Tobacco 2008
Table 16.17 Toys and Games 2008
Section Seventeen
Consumer Prices and Costs
Table 17.1 Index of Consumer Prices 1980-2008
Table 17.2 Index of Food Prices and Non Alcoholic Beverage Prices 1990-2008
Table 17.3 Costs of Selected Food and Drink Items 2008
Table 17.4 Index of Alcoholic Beverage and Tobacco Prices 1990-2008
Table 17.5 Index of Clothing and Footwear Prices 1990-2008
Table 17.6 Index of Housing Prices 1990-2008
Table 17.7 Index of Household Goods and Services Prices 1990-2008
Table 17.8 Index of Transport Prices 1990-2008
Table 17.9 Index of Leisure and Recreation Prices 1990-2008
Table 17.10 Index of Education Prices 1990-2008
Table 17.11 Index of Hotels and Catering Prices 1990-2008
Table 17.12 Index of Miscellaneous Goods and Services Prices 1990-2008
Section Eighteen
Home Ownership
Table 18.1 Housing Stock 1980-2008
Table 18.2 New Dwellings Completed 1980-2008
Table 18.3 Number of Households by Tenure 2008
Table 18.4 Number of Households by Type of Dwelling 2008
Section Nineteen
Household Profiles
Table 19.1 Number of Households 1980-2008
Table 19.2 Average Number of Occupants per Household at January 1st 1980-2008
Table 19.3 Number of Households by Number of Persons 2008
Table 19.4 Number of Households by Number of Rooms 2008
Table 19.5 Number of Households by Sex of Head of Household 2008
Table 19.6 Number of Households by Education of Head of Household 2008
Table 19.7 Number of Households by Type 2008
Table 19.8 Possession of Household Durables 2008
Section Twenty
Health
Table 20.1 Number of Doctors 1980-2008
Table 20.2 Number of Dentists 1980-2008
Table 20.3 Number of Nurses 1980-2008
Table 20.4 Causes of Death: Male 2008
Table 20.5 Causes of Death: Female 2008
Table 20.6 Govt Health Expenditure as % of Total Central Govt Expenditure
1985-2008
Table 20.7 Life Expectancy and Healthy Life Expectancy 2008
Table 20.8 Infant Mortality Rates 1980-2008
Table 20.9 Legal Abortions 1980-2008
Table 20.10 Obese Population (BMI 30kg/sq m or more) 1990-2008
Section Twenty-one
Crime
Table 21.1 Number of Juvenile Offenders 1990-2008
Table 21.2 Number of Offences per 100,000 Inhabitants 1990-2008
Table 21.3 Male Offenders (% of Total Offenders) 1995-2008
Table 21.4 Female Offenders (% of Total Offenders) 1995-2008
Section Twenty-two
Literacy and Education
Table 22.1 Primary Education 2008
Table 22.2 Secondary Education 2008
Table 22.3 Higher Education 2008
Table 22.4 Foreign Students in Tertiary Education in Host Countries 1990-2008
Table 22.5 Foreign Students as % of all Tertiary Education Students 1990-2008
Section Twenty-three
Agricultural Resources
Table 23.1 Indices of Agricultural Output 1980-2008
Table 23.2 Indices of Food Output 1980-2008
Table 23.3 Land Area 2008
Table 23.4 Livestock 2008
Table 23.5 Production of Dairy Products and Eggs 2008
Table 23.6 Production of Meat 2008
Table 23.7 Production of Cereals 2008
Table 23.8 Production of Selected Crops 2008
Table 23.9 Forestry Production 2008
Section Twenty-four
IT and Telecommunications
Table 24.1 Telephone Lines in Use 1980-2008
Table 24.2 National Telephone Calls 1980-2008
Table 24.3 International Outgoing Telephone Calls 1980-2008
Table 24.4 Mobile Telephone Users 1990-2008
Table 24.5 Mobile Telephone Calls 1995-2008
Table 24.6 Availability of Digital Main Lines 1990-2008
Table 24.7 Capital Investment in Telecommunications 1980-2008
Table 24.8 ISDN Subscribers 1995-2008
Table 24.9 Internet Users 1995-2008
Section Twenty-five
Automotives
Table 25.1 New Registrations of Passenger Cars 1980-2008
Table 25.2 Number of Commercial Vehicles in Use 1980-2008
Table 25.3 Number of Two-Wheelers in Use 1980-2008
Section Twenty-six
Transport, Travel and Tourism
Table 26.1 Length of Public Railway Network Operated 1980-2008
Table 26.2 Road Network 2008
Table 26.3 Trends in Railway Passenger Traffic 1980-2008
Table 26.4 Trends in Railway Freight Traffic 1980-2008
Table 26.5 Km Travelled by Road 1980-2008
Table 26.6 Km Travelled by Rail 1980-2008
Table 26.7 Km Travelled by Air 1980-2008
Table 26.8 Total Tourist Arrivals 1990-2008
Table 26.9 Tourist Arrivals by Method 2008
Table 26.10 Total Number of Rooms in Tourist Accommodation 1990-2008
Table 26.11 Hotel Bed Occupancy Rates 1990-2008
Table 26.12 Total Number of Bed-Places in Tourist Accommodation 1990-2008
Table 26.13 International Tourist Nights 1990-2008
Table 26.14 Average Tourist Stay in Accommodation Establishments 1990-2008
Table 26.15 Average Tourist Stay in the Country 1990-2008
Section Twenty-seven
Index