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The world is undergoing the largest wave of urban growth in history. In 2007, for the first time, more than half of the world's population were living in cities. In the 2000s, the fastest and largest urban growth took place in Asia and Africa, creating huge opportunities for investors and marketers of consumer goods and services, but also increasing risks of environmental and social hazards...

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The 2010 consumer is a seasoned thrift practitioner who is now leaning towards a more positive post-recessionary [nearly] optimism. Living through 2009 has left many craving for a happy ending including visible environmental improvements in the real world...

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